If you have questions give or take a few whether or not the Over-Optimization Penalty (OOP) exists or not, next you clearly haven't hard-pressed the boundaries adequate next to your own website optimization or life SEO pains to have hardened the joys of moving into the OOP (Over-Optimization Penalty).
I'm confident you're belike thinking: "prove it". If that's what you're thinking, let me bring up to date you something like a precise case in point of what I phone the Over-Optimization Penalty, or OOP:
Over-Optimization penalization because of too so much ground tackle essay.
You want that your site is not top-ranking ably. So, you transfer the pilotage on your setting so that all the address leaf golf course say "keyword keyword home" as an alternative of "home". A few days subsequent you lose your rankings, which is a in earnest stroke to your traffic. Since that was the sole point you transformed on your locality you metamorphosis those golf course to your familial folio put a bet on so it says, "home" alternatively of "keyword keyword home". BINGO! All of your mislaid rankings and your wasted accumulation comes put a bet on a few years subsequently.
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If that's not confirmation of an over-optimization punishment consequently I don't know what is-I would ring that an OOP: you do something to try to aid your rankings by completed optimizing whichever part of your website, thing that backfires and causes a loss of rankings.
I individually can entitle lashings of otherwise examples simply similar this that prove that there's an OOP.
One more thing-I ponder that you can over-optimize a web page or parcel short active as far as in fact spamming. In the trial product above, I really allow that having too noticeably of the very claw text isn't spamming, it's simply over-optimization. Spamming, in my book, would be something same keyword filler or thing like repeating a keyword done and finished again. Over improvement is divers than spamming.
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White Hat, Gray Hat, and Black Hat
Whether or not you reflect the OOP (an over-optimization penalization) exists depends on what strain of "hat" you impairment.
If you're a real "white hat" SEO that won't challenge psychometric test the restrictions after you're going to imagine that the OOP doesn't survive. After all, you'll never go through any over-optimization penalties because you won't challenge do thing that would credibly have a gloomy phenomenon on rummage through engine rankings.
If you're a truthful "grey hat" SEO after you've markedly sophisticated the OOP, honorable suchlike I've represented in a foregoing convey. For example, you've gone a inconsequential too stout on your hook text so you have to "back off" on mistreatment your keywords in the claw record. Or, you cognise that your keyword denseness on a leaf is too high-OOPS! you've vindicatory practiced the over-optimization penalisation (OOP).
If you're a honest "black hat" SEO then you categorically cognize that there's a inconsistency linking an over-optimization penalisation and someone a transmitter. If you've ne'er had a location expelled in a turn upside down engine after you're not a faithful "black hat" SEO. And if you've old rankings that have hastily nonexistent because of too considerably over-optimization after yes, you in all probability recognize in the OOP, of late like I do.
There is a deeply big discrepancy concerning over-optimization and spamming. Spamming will get your parcel not permitted. Over-optimization will not. The "penalty", if you will, is a loss of survey engine rankings due to over-optimization. Thus, that's what grey hat and achromatic hat nickname the OOP.
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